Born in Canada to a Turkish father and an English mother, Erdem Moralioglu is a London-based designer. After earning a B.A. in fashion and working as an intern for great names like Vivienne Westwood and Diane von Furstenberg, Erdem launched his own label in 2005. Today, he is not only a favourite for Londoners but also a worldwide popular name. From it-girls to the biggest actresses, his dresses have been worn by many fashionistas. His awards include ‘Womenswear of the Year’ Award, Red Carpet Award and New Establishment Award by British Fashion Council, ‘Designer of the Year’ Awards by Elle Style Awards, British Fashion Council, Canadian Arts & Fashion Awards and ‘Most Influential Designer’ by WGSN Global Fashion Awards.
As for his style, he is famous for romantic and feminine silhouettes more often adorned with flowers. "I never think about what's sexy, I don't agonise over whether her bum will look big in something. I focus on the silhouettes and the proportions and hope that takes care of everything." He told Australian Vogue. His only concern is to make women look beautiful and yes, this is what he does. His exotic and elegant collections are the products of a creative mind and a master stroke.
Here are the favourite Erdem looks worn by celebrities.
CATHERINE, DUCHESS OF CAMBRIDGE
SARAH JESSICA PARKER